Privacy Policy

 

Collection of Information

When you visit or interact with the Reflex website, we may collect certain information needed to provide our services and improve your shopping experience. This may include information you provide directly, such as your name, email address, phone number, billing and shipping details, order information, and any message you send through our contact forms or customer support channels.

We may also collect certain technical information automatically, including your IP address, browser type, device information, pages viewed, time spent on the website, referral source, and general usage data. This information helps us understand how customers use our website, improve performance, personalize the shopping experience, and maintain the security of our services.

 

Use of Information

We use your personal information to process and manage your orders, confirm payments, arrange delivery, provide customer support, respond to inquiries, and communicate with you about your purchases. We may also use your information to improve our website, analyze customer preferences, prevent fraud, maintain security, and comply with applicable legal obligations.

Where permitted by law, we may use your email address to send you updates about Reflex collections, special offers, product launches, and other marketing communications. You can unsubscribe from marketing emails at any time by following the instructions included in the message or by contacting us directly.

 

Sharing of Information

We only share your personal information when it is necessary to operate our online store, provide our services, or comply with legal requirements. This may include sharing information with trusted third-party providers who support payment processing, order fulfillment, shipping, website hosting, analytics, email communication, marketing tools, or customer support.

These service providers are allowed to use your information only as necessary to perform their services for Reflex and are expected to protect it appropriately. We may also disclose information if required by law, regulation, legal process, or when necessary to protect our rights, customers, website security, or business operations.

 

Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve functionality, remember your preferences, keep items in your cart, analyze traffic, and understand how visitors interact with the site. Cookies help us provide a smoother and more personalized shopping experience.

You can manage, block, or delete cookies through your browser settings. Please note that if cookies are disabled, some website features may not work correctly, including shopping cart functions, checkout preferences, or personalized content.

 

Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, alteration, or disclosure. We work to keep your data secure during browsing, checkout, communication, and order processing.

However, no method of internet transmission or electronic storage is completely secure. While we use commercially reasonable safeguards, we cannot guarantee absolute security of information transmitted through the website.

 

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy. This may include keeping information to process orders, provide customer support, handle returns or exchanges, comply with legal obligations, resolve disputes, and maintain business records.

When your personal information is no longer required, we take reasonable steps to delete, anonymize, or securely store it in accordance with applicable requirements.

 

User Rights

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal data. These may include the right to access, correct, update, delete, restrict, or object to the processing of your personal information.

You may also have the right to withdraw consent for marketing communications at any time. If you would like to exercise any of these rights, please contact us using the details provided below.

 

Third-Party Links

The Reflex website may contain links to third-party websites, services, payment platforms, or social media pages. These third-party websites are not operated by Reflex, and we are not responsible for their privacy practices, content, or security.

We recommend reviewing the privacy policies of any external websites you visit before providing personal information.

 

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our services, website functionality, legal requirements, or business practices. Any updates will be posted on this page, and the revised version will apply from the date of publication.

We encourage you to review this Privacy Policy periodically to stay informed about how Reflex collects, uses, and protects your information.

 

Do you need help?

We are here for you.
If you have any questions about this Privacy Policy or how your personal information is handled, please contact our customer service team:

 

Email: hello@reflex-store.bg
Phone: +359 88 742 19 63
Working hours: Mon – Fri, 8:00 AM – 5:00 PM