Brands x Better

Brands x Better represents a new movement in how brands are more thoughtful in their treatment of customers, teams, and suppliers. As like-minded brands, we have united in an effort to give back to those affected by COVID-19, while also supporting conscious consumer spending and doing our part to keep the economy functioning.

The world is going through an unprecedented crisis that is bringing the economy—and the consumer spending that supports it—to a halt. This chain reaction has grave implications for our globalized world and especially impacts small businesses that drive innovation and keep the economy afloat.

As you continue to support the digitally native brands you rely on, we pledge to take that support and pay it forward to those on the front lines of the health crisis, in addition to our employees and suppliers.

Through May, Maho has pledged to donate 10% of proceeds to those affected by COVID-19.

Posted on May 3, 2026

Summer Accessories You'll Want to Wear All Season Long

The Best Summer Is Shared Some moments just hit differently when you're with the right person — a rooftop cocktail at golden hour, a lazy terrace afternoon, a spontaneous swim followed by something cold and citrusy. These are the moments summer is made of. And the right accessories make them feel even better. Not because you're dressing to impress, but because when you feel good in what you're wearing, you're fully present. You laugh louder. You lean in closer. You stay a little longer. Gold Is the Only Summer Metal You Need There's a reason every great summer photo has gold in it. Gold earrings catch the afternoon light. A gold bracelet glints when you raise your glass. A delicate ring catches someone's eye across the table. At Reflex, we design our gold accessories to work exactly like this — quietly, effortlessly, beautifully. Our nautilus shell earrings, open wave cuffs, and minimal stacking rings are made to be mixed, layered, and worn all day without a second thought. From the first cocktail to the last swim, gold goes with everything. How to Build Your Summer Accessories Stack The secret to looking effortlessly put-together is layering pieces that feel cohesive without being matchy. Start with a statement earring — something with presence, like a sculptural gold shell or a large hoop. Then add a delicate bracelet or cuff on one wrist. Finish with one or two thin stacking rings. Add sunglasses with a gold frame and the look is complete. The key is balance — one bold piece, the rest minimal. Two women wearing the same aesthetic in different colourways is one of the most stylish things you can do. It's not twinning — it's harmony. Dress for the Moment, Not the Occasion Summer style isn't about dressing up or dressing down — it's about dressing right for the feeling. A floaty linen dress or a relaxed silk wrap in warm earth tones is the perfect canvas for gold accessories. Tobacco, sand, ecru, deep mocha — these are the shades that make gold sing. At Reflex, everything in our summer edit is designed to work together — the jewellery, the sunglasses, the bags, the hats. So whether you're on a rooftop in Mykonos or a terrace in Sunny Beach, you're always dressed for exactly where you are.

Posted on May 2, 2026

The Art of the Back: How to Style Pendants with Open-Back Summer Outfits

Choose the Right Chain Length The chain is everything. For an open-back look, you want a necklace long enough to be seen from behind — typically 60 to 75 cm. Too short and it disappears behind the neckline. Too long and it loses its elegance. The sweet spot is a chain that sits in the middle of the back, letting the pendant rest right at the focal point of the open back. A delicate satellite chain or a fine link chain works best — lightweight enough to drape naturally along the spine without pulling or twisting. Pick a Pendant with Presence When it comes to open-back styling, the pendant does the talking. Since it will be seen from behind, you want something with visual interest — a baroque pearl drop, a smooth organic gold shape, a delicate wave or shell charm. Avoid anything too heavy or bulky, as it will pull the chain out of place. The best pendants for this look are minimal but considered — a single beautiful element that catches the light and draws the eye down the spine. Think of it as jewellery that your back wears, not your neck. Match Your Outfit to the Jewellery The silhouette of your outfit matters as much as the necklace itself. A deep V-back or a straight-cut open back both work beautifully — but the lower the cut, the longer the chain should be. Silk and satin fabrics let the chain move and slide naturally, creating that effortless editorial look. Linen and cotton textures provide a beautiful contrast against the fine gold chain. As for colour — ivory, cream, ecru, and white are the perfect canvas for gold. They let the jewellery breathe and catch the light without competing. The Reflex Edit for Open-Back Looks At Reflex, we design pendants with exactly this moment in mind. Our maritime collection features delicate gold chains with organic pendants — baroque pearl drops, smooth wave charms, and minimal oval forms — all designed to drape beautifully against sun-kissed skin. Lightweight, thoughtfully made, and built for real summer life. Whether you're wearing a silk slip dress on a terrace in Positano or a backless swimsuit on a Bulgarian beach — there's a Reflex pendant made for that moment.

Posted on May 1, 2026

Why Accessories Make the Perfect Gift This Season

Why Accessories Make the Perfect Gift This Season Gift-giving season is here, and we couldn't be more excited. Whether it's a birthday, an anniversary, or just because — the right gift says everything words sometimes can't. And nothing says it quite like a piece of jewellery or a carefully chosen accessory. We think flowers are lovely, but they fade. Chocolates are sweet, but they disappear. A gold pendant, a pair of sunglasses, a handwoven bag — those stay. Those get worn, remembered, and reached for again and again. Here's how to pick the perfect accessory gift for someone you love. Before anything else, think about the person you're buying for. What do they gravitate toward? Minimal and delicate, or bold and expressive? A fine gold pendant necklace works beautifully for someone who loves understated elegance. A statement pair of sunglasses suits someone who dresses with confidence and flair. At Reflex, we design accessories for real summer life — pieces that move between beach mornings and evening dinners without missing a beat. Whatever their style, there's something in our edit that will feel like it was made for them. There's a reason gold never goes out of style. It catches the light in a way nothing else does. It warms against the skin. It works with everything — a white linen dress, a simple swimsuit, a favourite summer tee. A delicate gold pendant is one of those rare gifts that feels luxurious without being excessive. It's personal without being too intimate. It's wearable every single day. Our gold pendants are designed with the Mediterranean in mind — warm, timeless, and effortlessly beautiful. The kind of piece you reach for first and take off last. If you want to give a gift that's both beautiful and practical, sunglasses are the answer. A great pair of shades protects, elevates any outfit, and makes the person wearing them feel instantly more put-together. All Reflex sunglasses offer 100% UV400 protection — so you're giving something that looks good and does good too. Think about where they spend their summers. Beach days, terrace lunches, long drives with the windows down? There's a Reflex frame for every version of that story. The best gifts tell a story. A sun hat paired with a matching tote. A gold pendant layered with a delicate bracelet. A pair of sunglasses tucked into a handwoven beach bag. At Reflex, everything is designed to work together — so you can gift one piece, or build a whole summer look around someone you love. It's not just an accessory. It's an invitation to have the best summer of their life. Choosing an accessory as a gift is one of the most thoughtful things you can do. It shows you know their style, you want them to feel good, and you put real thought into it. Shop the Reflex edit and find the piece that feels just right.

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