Our Story

Welcome to Reflex

We make sunglasses and apparel for the everyday adventurer who needs quality and performance, and wants style and affordability.

Discover our summer edit — hats, sunglasses, swimwear, bags and more, designed for long warm days and places worth remembering.
Born in Bulgaria
Crafted with Soul
Made for the Sun

Summer Essentials

Designed for Long Days




We edit so you don't have to. Only the pieces that matter, for the summer that counts. No clutter, no compromise — just clean, considered design. Made to be lived in.

Every item in our collection earns its place. It has to work on the beach and at dinner. It has to travel well and wash well. If it can't do all of that, it doesn't make the cut.


What We Stand For

Our Values


Quality over quantity. People over profit. Summer over everything. These are the values that guide every decision we make at Reflex. We don't cut corners — we round them. Because the details matter. We care about who makes our products and how. We care about the materials we choose and why.

We care about the person on the other end — the one who puts it on and walks out into the sun. That person deserves the best we can give.

Our Planet

Made Responsibly


e choose natural materials, minimize waste, and work with producers who share our values. The places that inspire us — the coastlines, the light, the sea — deserve to be protected. So we design with that responsibility in mind. Every season, every piece.

We audit our supply chain regularly and ask difficult questions of ourselves and our partners. We use packaging that biodegrades, not plastic that outlasts us. We're not perfect — but we're honest about where we are and committed to where we're going. The earth we borrow our summers from deserves nothing less.


Come & Visit Us

Your Summer Starts Her
Our flagship store, right where the sun meets the sea.
Island Vibes, Reflex Style
Find us in the heart of Mykonos Town, steps from the sea.
La Dolce Vita, Dressed by Reflex
Tucked into the cliffs of Positano — stop by and stay a while.