The People Behind Reflex

DESIGNERS


Behind every Reflex piece is a designer who understands that summer is not just a season — it's a feeling. We collaborate with creators from Bulgaria and across the Mediterranean who share our belief in thoughtful design: warm, considered, and made to be lived in.
Each designer brings their own perspective, but all of them speak the same language — the language of light, craft, and the perfect summer moment.

Hat Designer

Sofia Marchetti

Sofia is a Bulgarian-born milliner who studied in Florence and returned home with a deep love for natural materials and Mediterranean light. Every brim, every weave, every ribbon in the Reflex hat collection is her signature. She works slowly and deliberately — because a great hat, she believes, cannot be rushed.

Jewellery Designer

Elena Voss

Elena is a minimalist designer inspired by the shapes of the sea — shells, waves, and the organic geometry of coastlines. Her jewellery is never loud and never ordinary. Each piece is drawn from nature and refined until only the essential remains. She designs for the woman who wants to be adorned, not decorated.

Clothing Designer

Mia Rousseau

Mia is a Sofia-based fashion designer who believes summer clothes should feel like a second skin — light, honest, and effortless. She cuts fabric the way the sea moves: fluidly, without force. Her pieces are designed to be thrown on and forgotten about, worn all day and into the evening without ever feeling wrong.

Born in Bulgaria
Crafted with Soul
Made for the Sun

Two Sisters, One Vision

The Founders

Reflex was born on a summer afternoon in Sunny Beach, when two sisters — Anna and Vera Dimitrova — sat on a terrace overlooking the sea and asked each other a simple question: why is it so hard to find summer pieces that feel as good as they look? Anna, the older sister, had spent years working in fashion buying across Europe. Vera had built a career in jewellery design, moving between Sofia, Athens, and Milan. Together they had the knowledge, the taste, and the restlessness to build something of their own. Reflex was that something.

What makes Reflex different is the sisterhood at its core. Anna and Vera don't just share a brand — they share a way of seeing the world. They believe in slow summers and fast friendships. In natural materials and honest craft. In buying less and wearing more. In gold that tans with you and hats that survive every season. Every piece in the Reflex edit passes through both of them — their eye, their hands, their standard. If it doesn't feel right to both sisters, it doesn't become Reflex.

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